In todays session with Leonie we looked at the copywriting side of advertising more than the art director side. I found this session interesting as it was something I'd never even considered doing, but I found it a lot easier than I thought I would. Initially, we were given 5 objects on a table that were in an imaginary characters pocket, we had to create a character and write down notes about this imaginary person. I found I got really involved and really enjoyed creating this characters personality, appearance, background and so on.
We then did a similar idea for a location we got given, focussing not only on image but on sounds too, which as a very visual person I found a lot more difficult to create. Although using visual influences I soon built up a list of sounds to go with my location, which was a prison cell.
We then found out that all this was to allow us to think about radio advertising, which is once again something I probably wouldn't have considered. but it did open my eyes to other ways of communication other than visual. As well as thinking about the minority of people who are blind/partially sighted and how as an advertiser I would be able to communicate across to them through a campaign without isolating them.
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