Thinking about media

In our team we have now began to think about what media we would like to apply our ideas to. We had to think about different shapes. How different ideas would fit in with different media and so on. when creating the ideas I feel we had had quite a tunnelled vision, simply imagining the ideas on a flat piece of A4, but now is the chance to make them come alive and apply them to more interesting media in order to create our campaign.

We have decided on our final media uses, based on our final 5 ideas created. We will have:

- A web page strip
- A magazine page
- A TV advert/animation
- A bus shelter/stop large poster
- An app for smart phones (most likely iPod/iPhone)

We think using these different mediums we have created a broad range of locations to see our campaign that will capture the attention of our audience.

The web page strip could be used on car websites and food shopping websites in order to attract/be seen by the right audience. If it was on a Tesco shopping sight, you may be able to purchase the item from here so could click to add to basket perhaps?

The magazine page would possibly be in a car magazine, as this is for people who already have a keen interest in cars and are more likely to 'love their car' and want to look after it and protect it. this audience is the one that would be able to most relate to our campaign. Although I don't feel it isolates other groups. The page could also be found in more general magazines.

A TV advert is also another choice of ours. This would target the largest audience, and could be places during specific car programs such as top gear (maybe even sponsor?) as well as more general time tv which could target the more female audience. It would probably be best to show in the evenings as people are more busy in the mornings, and the audience we are targetting would be working during the day. If it was in the evening it would also make them think about their day (if the weather was bad)  and how much better the de-icer would make it.

Applying our idea to the side of a bus shelter/stop would mean that commuters passing by would be able to see it, on journeys it would appear multiple times  and remain in their mind. It would be right in the centre of where the problem would be; on the roads, near cars, near work places etc. It could also be interesting during the winter as people may have chosen to get the bus due to the weather or one of the problems used in our campaign.

We have created a concept for an iPhone app which involves Blue Star De - Icer. The idea behind it is that it will be free with the purchase of De-Icer and you can unlock more material the more cans you buy (possibly?) The app will be 'just as useful' as the de icer, you will be able to set reminders for tax, insurance, petrol, parking times etc.

Now its time to draw them up on A3!