After speaking to Leonie in one of the tutorial sessions we have decided to take our idea down a slightly different route, focusing on respecting your car. I came up with the strap line "love your car" which we are going to use as our final strapline. The concept behind this idea is the campaign will show things that a good driver would do to their car such as:
-Leave the petrol on empty
-Drive with a flat tyre
-Not renew their tax disk
The campaign will use these strong images then in the corner have the strapline 'love your car' and an image of blue star de-icer.
Below are a few rough mock ups of possible ideas I had came up with:
We then looked at our ideas altogether and chose the strongest visuals and mixed and matched them to come up with our final 5.
I then took 3 of these to draw up onto A3 as instructed, these are the 3 i need to draw up:
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