Above is a web banner similar to ours, the layout of this is useful as it shows the individual slides. Personally I think this is a little complicated and probably includes too many slides and too much writing, usually on the internet the audience will only view the adverts for a very short amount of time and this particular one contains a large amount of slides so I feel would probably lose the audiences interest. For our web designer we are going to keep it short and simple, for maximum impact and engagement. When we pitch our 5 ideas we have decided to only use 3 frames to demonstrate our web banner as that is all we feel is needed. We have kept it simple and short.
For the web banner above I think that the use of block colours and not too detailed drawings is really effective. However I think for our campaign we want to take a more photography/sophisticated approach that would be suitable for car magazines, bus shelters and TV advertising, as well as an app which we are creating.
Once we had decided on the layout and the approach, we needed to decide on a type of car we wanted to use. I researched the consumers most favourite/popular cars on websites such as the one below:
http://www.edmunds.com/car-reviews/consumers-most-popular.html
As I was looking, I was conscious of finding the shape of a car that would not be extremely obvious, this would mean customers would assume it was an advert for a particular brand on car. After looking around I found an Audi car that I thought looked sophisticated, sleek and wasn't extremely recognisable from the side if hand drawn. Here is the image I am going to use as a reference when drawing up this idea on A3:
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