We were given a short task to create a one minute video that included the Blue Star De-Icer. It was not allowed to be an advert. Below are my first 4 ideas and their outcomes, the quality is not great and neither is the photography skills but at this point we are still concentrating on the ideas more than anything else. Once we have decided on an idea in our teams which we like we will create our final version.
This video focusses on the idea of a driver getting into their car then frantically looking around for something, searching throughout their car, and then finally when they open the glove box there it is, Blue Star De-Icer. It was difficult to capture this as I had to go at quite a slow speed in order to stop the image being just a huge blur, however hopefully I captured the idea I wanted to portray.
This video was a similar idea to that of the car, however I put it into a different location. My mums kitchen, the idea of a family home would suit the target audience we are aiming for. I also think that the fact that this idea is transferable to many different locations means it could work for a campaign.
The above video is probably my favourite, although its probably too advertising based and not random enough, I couldnt get it to rotate though so its on a 90 degree angle.
Looking back over these I think I have probably made the de icer too much of a main point through these videos, but will show them to the other half of my team and we can progress from there!
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