We decided a good location to apply one of our campaign ideas would be on a bus shelter sign. The main reasons for this is it will be large scale, it will be on busy commuter routes and school runs where busy drivers will be passing by constantly, creating maximum exposure to the correct audience for our campaign. Being on a bus stop may also target people getting the bus because they didn't have time to de-ice their car, people who didn't drive because of the weather and similar.
I also found a really useful website that can be used by companies to find outdoor locations to apply their campaigns to, such as billboards, sides of buses, phone box's and so on:


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