'How To Make It In Advertising' - Mark Leigh and Mark Lepine

Aftern reading this book I felt I had a much better understanding of the job roles within an advertising agency. I focussed specifically on the ones I thought would be appropriate to me such as the Art Director ones. I think this book helped me to realise that I definitely want to go down the Art Director route rather than being a Copywriter, it also inspired me to work hard so that hopefully one day I could be a Creative Director, which is my dream role. Overseeing the various creative teams, meeting clients, being able to dabble in some work if I chose to etc. I find that I often end up taking leadership roles within groups, enjoy being organised etc so think this would be the perfect role for me, as I also love creative work and would want to stay within such an organisation. 


This book helped me to realise how hard it is going to be and how much of a competitive industry it is, both with getting jobs, and after that; getting accounts, being successful in campaigns, achieving award and so on.


Initially I had no intention of moving to London to work in advertising, however I think the recent weeks have made me realise it is probably an essential to begin with. It means there are more agencies I could work for, more opportunities so I think it is the place I will need to be.