For our latest task we had to draw up our final 5 ideas onto A3 to present to the group on Tuesday, in my team we split the work into 2, so I have drawn up 3 out of the 5 images in rough, I am currently looking at the layout, sizes and shapes, making sure that they are in the right places and that they are working as we had hoped. Once I am happy with this then I can begin to draw up my final drawings!
Still in quite a rough outline, above is the piece that will take its role as a magazine spread. It could be found in car magazines, but also in home magazines as well as many more. The circles aren't amazing, although I did use references to create it.. However the main purpose of this is to communicate with the client the idea at this point.
Above: this is the idea that could be located on bus shelters, or perhaps other locations. It focusses on the 'empty' of the car. This could also be relevant for people stood at the bus stops, as this may be the reason they are in fact having to get the bus. It would also be in a prime location for drivers passing by to see the advertisement as bus shelters/stops are often on busy, commuter routes.
Above, I have applied it to a possible situation.
Above is the rough template for our web banner advert. The principle is that as the car, with flat tyres moves forward, the deicer cans comes down, prevents the car from moving any further with its flat tyres and then the 'love your car' strap line will appear on the screen.
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