We then had to decide on 5 to 8 of the best to present to our group and recieve a crit on. I found that the crit was really useful as it began to look at what other people found funny and engaging, as well as ideas which everyone had thought of, such as the titanic, snowmen and so on. We also began to think about how different ideas could fit together to create one campaign, whether it from our images directly or taking pieces from other groups ideas too.
Here are my 5 out of the total 8 ideas which we presented:
Now we had to decide on our final idea to take forward and begin to develop. Initially this was the idea of an ice cube.. Below are some of the ideas which we got from this:
Initial idea:
Other solutions using 4 different images:
We began to look at the idea of evolution, and change but the concept that when/where/who is irrelevant but de-icer is still essential. We looked at how other things have changed over tim, such as cars, tools etc.
After playing around with various ideas, we found that all of these ideas within each possible campaign were probably too similar, and wouldn't stand as strongly on their own as we had hoped. I had come up with a possible strapline of..
"Break through"
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