Below is my visual mark up on A3 for the web banner, I have split it into 3 simple stages to get across what would happen. Simply: As the car drives along with flat tyres the de-icer can drops from the sky in front of the car and prevents it from driving along whilst damaged. The strap line 'love your car' then also appears. Using a bit of almost pathetic fallacy as the can comes down the weather gets good, also suits the idea that de-icer melts ice which ties the whole theme in together well I think.
Blow is the idea for the bus shelter/stop piece.
Below is the magazine spread page mark up visual.
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