Guerilla Advertising

One concept which had kept cropping up in conversation within class was Guerilla Advertising. I decided to look into it and learn a little bit about what it was, who uses it and how it works. Online I found a really useful summary of what it was:

"The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places."

I found out that the objective of Guerilla marketing is to create unique concepts using unusual approaches such as encounters in public places, street giveaways or PR stunts. The main common between all Guerilla advertising is that it is done using a minimal budget but creates maximum results. Especially today, technology allows these approaches to soon become viral. They are often used to interact and engage the consumer in the brands campaign.

I also found a really useful website that had a bit of history and social/cultural information about Guerilla advertising that I read:

http://www.creativeguerrillamarketing.com/what-is-guerrilla-marketing/

My favourite example that I found:

I think this works so well because it was the first of its kinda and it was something so unexpected. It creates a feeling of community and collaboration and really creates a 'feel good moment' for the consumer audience when watching.