Today we had an interesting presentation from James Boardwell who works for Rattle. (www.rattlecentral.com) He works for a small graphic design company which employ 4 members of staff altogether. I found his talk very exciting as it spoke about areas of design which i rarely consider, specifically relating to data. He himself helped to design BBC iPlayers page, which I was very impressed by, as well as many other apps for big companies.
He spoke about metadata, which I now know to be 'data about data' and also referred to concepts such as 'thinking about thinking'
The main points I picked up on from his talk were the idea that ideas and creations become out of date very fast. Often by the time something has been created it is already obsolete and there is already something identical, similar or better out there in the market. He also spoke about design for the attention of the audience.
He also spoke about how it is important to not just focus on one specialism but to have knowledge and understanding about many different disciplines which I feel is an important thing to consider for my future. Although, I feel for advertising this is more difficult as it is a huge subject on its own. It would however be useful when working in industry as there would be less need to employ/use other people in the industry such as illustrators/photographers etc if i had the skills myself!
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