I began looking at huge shifts in culture that would influence advertising specifically. Below are some of my findings that I would like to put forward into the presentation...
After WW2
- There was more disposable income available
- Luxury goods became more popular as people were no longer on rations, men were back home earning money in their regular jobs again
- Women continued to work after WW2 so had their own money which began an interest in beauty and more feminine products
- Advertising was required in a different way.. No longer propaganda (such as Abram Games's work) but now adverts for luxury items that are wants not needs (increase in demand!!)
- Increased demand for fashion and makeup rather than practical/masculine products
Changing behaviours
- People from other cultures now live within our society so it is important that advertisements do no exclude these minorities through very British adverts or adverts that require previous knowledge. this could be as simple as including nursery rhymes such as Humpty Dumpty, which children from other cultures would not be aware of.
- Habits are changing, communication is no longer predominantly through face to face but via web, email, skype, social network sites, phone calls and texts.
-Attitudes and values that inform society?
- Creative commons?
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