Creating our own brief

After looking at the composition of a brief we were told to create our own for our Blue Star De-Icer campaign. At first I found this difficult to compile as we didn't want to restrict ourselves too much with our ideas but we did want to make sure we had strong lines to follow and a direction to head in, our first draft looks like this:

Background
The product is a powerful, fast acting deicer suitable for removing frost and ice from vehicle window screens as temperatures down to -15c. Starting prices available from £1.99.

Problem
This campaign should help achieve a larger customer base, allowing customers to know the advantages/properties of this product in comparison to alternatives and competitors.

Proposition
Blue star is extremely effective and more convenient than other alternatives. It is a quality, yet affordable a winter essential for every household.  Blue star de – icer is the solution to all your winter problems.

Tone of voice
Humourous, professional and encouraging

Target Audience
Potentially every car owner; however more specifically commuters and adults with families/children 

Mandatories
The campaign must include the company logo and product name. The existing colour scheme of white red and blue should also be considered.

Strap line
A humourous, relevant strap line should be created an included somewhere on the campaign; it should be relevant to the tone of voice created.

Now we have created our brief we are able to begin to develop our ideas making sure that they are within the briefs guidelines, which I feel will give us as a team more direction for our ideas.