Blue Star De-Icer Research

To gain some extra knowledge about the product, the market (such as its competitors or alternatives) etc I did some research into these. Below are a few of my findings:

I began my picking apart the de-icer product itself. Looking at colours, styles, information included and so on. Getting any useful information such as the temperature it works to, the price, can sizes and so on.

I also looked at competitors in the market which were all de-icers. I looked at their packaging, any word used, colours and what their main selling points were such as 'fast' and so on.

Then i looked at alternatives, this could be something to be used, comparing the new, modern de-icer to out of date methods that are still seen being used down everyones street during winter. 

Finally I looked at the idea of snow on a car, how this looked, where the snow fell most, how it sat.. Would de-icer be enough for these thick layers of snow? Would it work in extreme conditions?